One very important item within marketing is the sales funnel. This is a handy tool to help you visualize where any potential customers are in the decision-making process. It goes from not being aware of you at all at the first stage to be a loyal brand advocate at the end. It starts off wider at the top as all prospects enter there originally, but it then gets narrower (like a funnel) as people who are not engaged fall out of the funnel.
One thing to focus on is the rate of conversion at each stage of your funnel. If you need some help, then read on.
Choose your outreach targets carefully
When trying to increase the conversion rate of your sales funnel, you need to be doing all you can from the start. This applies to the consumers that are being targeted to move through the sales funnel in … Read the rest
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